Bossa challenges giants in organic textiles
Tuesday, April 29, 2008
GÜLFEM VARLIK
ISTANBUL - Referans
Bossa, one of Turkey's biggest integrated textile enterprises, is becoming more ambitious as the threat of global warming increases the demand for organic and ecological products. Restructuring itself as a nature-friendly company with an investment of 550,000 euros, the firm has become popular with various global brands upon marketing its ecological product group Re.Set, made with ecological paints and less water. Bossa, which allocated 10 percent of its total production to organic products, sold five million meters of organic-based products in less than a year. Working with renowned brands such as H&M, Paige Premium, Calvin Klein, Habitual, Mexx, Next, Debenhams, JC, Kappahl and Nudie Jeans, it is the world's first company capable of transferring a 100-percent herbal painting process into industry, said Dr. Dilek Erik, product manager at Bossa. Carcinogenic materials used in clothes are absorbed by the skin, leading to serious harm in the long run, Erik said. “We want to be a leader in organic denim production,” she added.
“China, which uses neither treatment plants nor health-friendly chemicals during the production process, sells jeans for only YTL 10. This is almost the price of my fabric,” Erik said. Turkey cannot compete with cheap countries, such as India and China, in terms of costs, she added. “However, we can prove ourselves to the world in terms of organic clothing and design.”
Bossa produces in accordance with “Ekoteks,” an international certificate that indicates that textile products do not include harmful chemicals. “Bossa implements the necessary investment particularly when there is demand from Britain and northern Europe for organic products,” Eric said.
The company, which produces three-and-a-half million meters of organic-based products annually, will also include soybean, linen, cannabis, wool and cotton in its product range, said Erik. “We will produce more as demand rises. We'd like to see competition in the market.”
http://turkishdailynews.com.tr/article.php?enewsid=103021
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